I have talked a lot about social media in my previous posts. That’s because it’s super important and A LOT to cover. There’s some artists who are extremely social savvy, then there’s artists who know nothing about how social media works. They will only post every few months, or can I just say that their content just sucks. If you are trying to take your music to the next level, social media is the way you need to market yourself nowadays.
I look at social media, the way artists have to continue putting out songs. With social media, you need to put out a lot of content. The more you put out, the more people will notice and want to follow you. You need to put out content, but it also needs to be good. You can’t be putting out a lot of crappy content. I recommend posting once or twice a day, but I also don’t want you to post once or twice day that is bringing no value whatsoever. If you’re a musician, you have in your bio, how you’re an artist living in Nashville. It wouldn’t make sense if you’re posting pictures of what you ate for breakfast. Your bio doesn’t match what you are posting. If you say you're a musician, and not one of your post has anything to do with music, it’s very misleading.
Creating quality content in the beginning can be tricky, when first learning how to navigate through social media. You have to figure out a theme and the content you want to produce. Social media is a lot harder than it looks. You have to be very strategic with the photos, videos, and captions you use. What is even another thing that many forget about is timing. When it comes to social media, timing is everything. There’s certain times of the day, where more people are active. When are you more likely to check your phone? Most likely early morning. Right before you have to get up for the day, you sit in bed and scroll through social media. I’m 90% sure that’s what most of the millennial population does, whereas a late night post would not be a good move. Many are asleep. Also, posting late at night just looks super unprofessional.
Quality will still always be better than quantity. People will always wait, if they know they will be expecting something worth their while. When you first start out, it may take you time by putting out a lot of quality content, but after sometime you will get the hang of it. It just takes time and patience.
Thank you for reading this weeks post. Stay tuned next year, for I’ll be posting more helpful insight in 2019!