Ram Trucks Announces Next Chapter of its Successful "Long Live the Storytellers" Campaign
Truck Brand Partners With Crowdsourcing Pros Talenthouse and Universal Music Publishing Group to Release Five Original Songs Via Lyric Videos
The Ram Truck brand is introducing the newest chapter in its successful “Long Live The Storytellers” video campaign which launched earlier this year. In an innovative approach to this new phase, Ram partnered with creative music talents to release five original country songs through lyric videos.
With the goal of spotlighting emerging artists, the truck brand started with the Nashville songwriting community and Universal Music Publishing Group (UMPG), a leading global music publishing company. The artists composed songs that embodied the spirit of the Ram brand and its core values.
To bring these original songs to life, Ram partnered with crowdsourcing company Talenthouse, an art networking site with a robust artist community, to pair each song with an artist who would then create a lyric video. The videos are available now on Ram’s YouTube channel and in the Ram Life section of the brand’s webpage.
Earlier this summer, Ram partnered with acclaimed singer-songwriter Brent Cobb for a video content series to launch its “Long Live the Storytellers” campaign. The four-part series, which began with three docu-style episodes of Brent writing his new single, culminated in the release of his official music video for “Ain’t a Road Too Long.”
Ram Trucks’ “Long Live” marketing campaign launched earlier this year and the “Long Live the Storytellers” series is the brand’s latest partnership in the country music space. In recent years, Ram has established alignments with several of today’s top country music artists, including Miranda Lambert, Chris Stapleton and Easton Corbin.
LONG LIVE THE STORYTELLERS ORIGINAL SONG VIDEO CREDITS:
1. Long Live the Dreamers
Video by: Elena May
Songwriter: Lizzie McAvoy
2. Long Live
Video by: Hannah Anastasi
Songwriters: Gareth Dunlop and Brent Maher
3. Long Live the Drive
Video by: Natalia Beigi
Songwriters: Jeremy Bussey and Jamie Paulin
4. Long Live Us
Video by: Sharon Liu
Songwriter: Jeremy Bussey
5. Long Live the Freedom
Video by: Caylee Hammak
Songwriters: Stefan Katamic and Connor Thoutte
ABOUT RAM TRUCK BRAND:
Since its launch as a stand-alone division in 2009, the Ram Truck brand has steadily emerged as an industry leader with trucks that are proven to last.
Creating a distinct identity for Ram trucks has allowed the brand to concentrate on core customers and the features they find valuable. Whether focusing on a family that uses a Ram 1500 day-in and day-out, a hard-working Ram 3500 Heavy Duty owner or a business that depends on its Ram ProMaster commercial van every day for deliveries, Ram has the truck market covered.
Since 2009, Talenthouse has been creating life-changing opportunities for multi-discipline creators and revolutionizing how brands source creative work and ideas. Talenthouse connects brands and agencies with the largest on-demand creative community in the world. One that consists of creators with a completely unique, diverse and authentic voice.
ABOUT UNIVERSAL MUSIC PUBLISHING GROUP:
With 43 offices in 36 countries, Universal Music Publishing Group (UMPG) is a leading global music publishing company representing the most acclaimed collection of 3 million songs by the greatest artists and songwriters of all time. These include: ABBA, Adele, A Great Big World, Jhené Aiko, Alabama Shakes, Axwell & Ingrosso, Bastille, Beach Boys, Beastie Boys, Irving Berlin, Leonard Bernstein, Jeff Bhasker, Justin Bieber, Chris Brown, Mariah Carey, The Clash, Coldplay, J.Cole, Elvis Costello, Miley Cyrus, Dave Matthews Band, Jason Derulo, Neil Diamond, Disclosure, Danny Elfman, Eminem, Gloria and Emilio Estefan, Florence + the Machine, Future, Martin Garrix, Ariana Grande, Al Green, Haim, Halsey, Emile Haynie, Jimi Hendrix, Kacy Hill, Sam Hunt, Imagine Dragons, Demi Lovato, Carly Rae Jepsen, Billy Joel, Elton John/Bernie Taupin, Tobias Jesso Jr., Joe Jonas, Nick Jonas, the Mamas and Papas, Pearl Jam, Post Malone, Prince, Maroon 5, Shawn Mendes, Miguel, Nicki Minaj, Mumford & Sons, Jimmy Napes, R. City, Randy Newman, New Order, Ne-Yo, Steve Perry, Otis Redding, R.E.M., Carole Bayer Sager, Gustavo Santaolalla, Selena Gomez, Sex Pistols, Paul Simon, Prince, Britney Spears, Stax (East Memphis Music), Swedish House Mafia, Justin Timberlake, U2, Keith Urban, Diane Warren, Zedd and many more.