top of page

Justin Payne & Co Releases Grunge Rock Hit With Latest Single and Music Video "You're So Subversive"

The latest moody grunge rock track from Justin Payne & Co. is set to stun music enthusiasts everywhere. "You're So Subversive" is out now!

“You’re So Subversive” couples high energy guitar riffs and a driving drum beat with lyrics that are a clever indictment of vapid and over-important scenesters that one can find populating rock bars. Payne’s here to roll his eyes at these pretentious people and their overinflated egos. Even without that context, the song is still super catchy and a treat to listen to. The instrumental engenders feelings of running through busy city streets and poking fun at people who take themselves too seriously without anything to back up their assertions. Join that with Payne’s rich vocal tone and you’ve got the perfect recipe for an underground hit with the potential to strike the mainstream.

Accompanying the single, comes the music video that provides a high-energy visual accompaniment to an already lively track. Viewers witness front and center the kind of person this track criticizes: someone who goes to bars and acts cool but ultimately serves as an annoyance and a disruption. With the drinks flowing and the crowd dancing, everyone is having a good time. Until, an obnoxious attention-seeker shows up, intoxicated to the point of taking the stage.

Downing bottle after bottle at the bar counter, taking dubious pills in dingy bathroom lighting, harassing uninterested women, and forcing himself on stage during our band’s performance are all activities that our self-centered poser stand-in partakes in during this music video. It’s made clear that anybody acting like this at a bar isn’t there for the culture, or out of respect for the patrons and the performers–they’re just there to blow their own hot air and cause a scene. Payne’s right, people who act like this really are “like a disease.” A disease that needs to be booted down a few pegs and shaken up a little.


Starring: justin payne (and company) and David Welcsh

Directed and Produced by: Hannah Gray Hall

Editor and Colorist: Hannah Gray Hall

Director of Photography: Ben Voorhees

Assistant Camera: Loki Michael

Lighting by: Garret Hayes

Key Grip: Matt "Maccabee" Drozd

Unit Stills and Production Assistant: Sierra Torres

Rentals: Contrast Visuals

Filmed at The Underdog, East Nashville TN

Justin Payne is best described as a musician, composer and performer, although he would describe himself as a “natural born underdog.” With over 15 years of experience in the industry, Payne has a wealth of musical and life experience that contributes to his depth and complexity as an artist. He studied music composition and classical violin at Bowling Green State University and graduated with degrees in History and Philosophy with both disciplines heavily influencing his lyrical and thematic style. Much of his discography has been centered around themes of devotion, love, community, angst towards corrupt institutions and people, as well as various flavors of social commentary all wrapped up in instrumentals typically pulling from the rock tradition.

His first self-released and self-produced EP, “Interstellar Vagabond,” released in 2014. It was a solo acoustic EP that led to his first major signing with a booking agent, two regional tours and two national routes. With the first incarnation of his band, Justin Payne & Co, a six song self-released and self-produced EP was released in 2016, titled “High Water”. This led to a regional solo tour and a co-tour with songwriter Zach Wilson. Payne started the next incarnation of his band in 2018; during this run, the band performed as headliners at the Black Swamp Arts Festival and recorded a full-length vinyl LP, “Season of Loss”, as well as securing a writeup in American Songwriter Magazine and a regional major-city band tour.

The latest incarnation of the band is stationed in Nashville and includes Payne on vocals and guitar, Marshall Fassino on second guitar, Dave Cerelli on bass guitar, and Eli Simon on drums. Their newest full-length LP, “underrated/overstimulated,” is currently in the works. Payne has performed all over the United States over the years; some of his favorite venues include 5 Spot in Nashville and Space in Evanston, IL. Live shows are fun and high energy, with a constant momentum and little time between tracks to keep that vibe going.


bottom of page