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Billboard No. 1 charting artist and host of Sportsman Channel's "Hoge Wild," Lucas Hoge signs partnership with Batteries Plus, the brand's very first artist deal. The partnership includes his series, which follows Hoge hunting, fishing, diving and performing across the globe and will now feature Batteries Plus products on his televised adventures. "Hoge Wild" airs on Sportsman's Channel Monday nights at 6 p.m. CST in the US and Canada. The announcement follows "Hoge Wild" getting renewed for a second season on Sportsman's Channel and the "Wishin' I Was Fishin'" singer's continued success on Pollstar's Weekly Livestream Chart. Hoge's audience for his fan-favorite #SundaySessions livestream has continued to chart him in the top 12 for 14 of the last 16 weeks in Pollstar's all-genre chart. 

“As we continue growing nationwide, Batteries Plus is excited to partner with Lucas Hoge,” said Scott Williams, CEO of Batteries Plus. “Lucas brings an authentic connection to the outdoors and infectious personality that captivates fans of both his television show and music. We look forward to reaching his fans and introducing ourselves to the outdoor industry through our wide range of specialty products for outdoor enthusiasts just like Lucas, including our premium, top selling X2Power batteries that are perfect for boats and ATVs/UTVs."

This summerTaste of Country exclusively premiered the video for Hoge's latest release "Wishin' I Was Fishin'" which was shot across the globe in New Zealand, Montana, Mexico, California and Tennessee. In addition to his new video and television series, Hoge has been at the apex of live-streaming on Pollstar's Weekly Livestream Chart. The all-genre chart tracks views on artists' livestreams. Hoge's massive audience numbers chart him alongside acts like BTS, Snoop Dogg, H.E.R and Luke Combs. Fans can live stream Sunday Sessions at 8am CST on Hoge's Facebook Page this Sunday. 


Batteries Plus Bulbs, founded in 1988 and headquartered in Hartland, WI, is a leading omni channel retailer of batteries, specialty light bulbs and phone repair services for the direct-to-consumer and commercial channels. The retailer also offers key programming, replacement and cutting services. Through a nationwide network of stores, the company offers a differentiated value proposition of unrivaled product selection, in-stock availability and customer service. Batteries Plus Bulbs is owned by Freeman Spogli, a private equity firm based in Los Angeles and New York City. For additional information, visit


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