If I were to mention LinkedIn as a way to promote themselves as an artist and their brand, people would look at me as though I have two heads. The first thing they say, “isn’t that the platform for jobs?” Yes. LinkedIn is known as the platform for job searching. What everyone is not looking at is the future. Facebook was just like LinkedIn when it first started. Now LinkedIn is headed in that direction.
I saw a few weeks back, serial entrepreneur, Gary Vaynerchuk and he swears by LinkedIn. Note that he was talking to a room full of entrepreneurs and business owners. Not artist per say. Taking what he said, if I was an artist, this would be the platform that I would want to be on right now. A lot of people will say but that’s not where people are at. People are thinking about the now. They aren’t thinking about the future.
LinkedIn is just now becoming a platform to put out content. This is the time to get on there and learn how to use it. Once it starts picking up and more and more people start using it as a way to brand themselves, it becomes that much harder to get your content out there. There has never been a better time to get on LinkedIn.
Learn the platform, because every platform is different. What works for one, doesn’t always work for others. If you’re posting on LinkedIn how you would on Twitter or Instagram, it’s not going to work. If you’re an artist, trying to get as much exposure then wouldn’t you want to use as many platforms as possible to promote yourself. Take advantage of it. It’s free and it’s just another way to get your name out there to another group of people, who may or not know who you are.