Tune Follows A String Of Releases From Music’s Best Kept Secret
NASHVILLE, Tenn. (September 20, 2019) - “Creatures of Habit,” the latest single release by “fearless new duo” (Taste of Country) 17 Memphis, is now available on all digital platforms. The tune follows a string of “soaring song” (Billboard) releases this year, including singles “Wrong Way,” “Taking a Drive,” “Strangers,” “Cancun,” “Reboot,” “One Night” and “Vacuum.”
Listen to “Creatures of Habit” HERE.
Offering a “progressive twist on country,” (The Boot), the duo - comprised of Felix Snow (producer, Katy Perry and Selena Gomez) and Chelsea Todd (formerly Atlantic-signed artist TYSM) have developed a sound that’s on the “cutting edge of pop and hip-hop, as if Lady Antebellum set up shop in an Atlanta rap studio for a week,” (Billboard).
“We wrote ‘Creatures Of Habit’ on guitar, and it blossomed into this progressive sound - very similar to our release ‘R U My Lover,’ said Todd. “The inspiration was our human nature to self-sabotage, even when we’re fully aware of our behavior. Like eating a full pint of ice cream knowing you're probably going regret it afterward, but you do it anyway because it tastes too damn good not to.” “I wanted to Phil Spector it out a bit, tons of guitars and all that,” said Snow, who produces and mixes all 17 Memphis releases. “That synth-like line in the beginning is actually a guitar, tapping. Just a big old driving record. That steady beat. Speaking on the human condition.”
“Creatures of Habit,” like releases before it, demonstrates the duo’s ability to create a sound unlike any other - a blend of “classic country, pop, and even hints of trap” (Rawckus Magazine) layered with Snow’s soulful, country sound and Todd’s bright, ethereal vocal.
About 17 Memphis: Country music's newest duo 17 Memphis bring their own unique sound to the country crossover genre game.With sounds similar to peers Sam Hunt and Florida Georgia Line, 17 Memphis offer a fresh aesthetic to country music that fans have yet to experience listening to mainstream country radio.
Felix Snow and Chelsea Todd, the voices behind 17 Memphis, may be new to Nashville but neither is new to the music scene. Both consider the group a natural progression from their pop collaborations. Snow, originally from Connecticut, is an award-winning platinum producer who grew up influenced by The Grateful Dead and The Beach Boys. His most recent work includes the multiplatinum single “Gold” by Kiiara, and has also written and produced for Young Thug, Lil Uzi Vert, and Katy Perry.
Todd, a small-town girl from Texas, grew up singing Patsy Cline but later transformed her sound while creating her pop project, TYSM, on Snow’s label EFFESS Records.
A cross country road trip and a stop in Tennessee became the inspiration to kickstart the duo’s country endeavor. A fresh acoustic guitar and a Memphis hotel room would become the breeding ground of the first song written as a duo, the inspiration behind their unique name, and the beginning of a romantic relationship between the two.