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Dave Herrera Set To Release Debut Single “Hollywood Sign” on Sept. 4



Rising West Coast Country artist, Dave Herrera, has released his debut single, “Hollywood Sign.”  Written by Herrera and Cory Coppin, produced by Herrera and Jeff Balding, and recorded at West Roc Studios in Sacramento, Ca.,the catchy new tune tells the story of a couple ending the night sitting on the famed Hollywood hillside as city life carries on below.


Herrera spoke about the song, saying,“Anytime I drive through LA and see the Hollywood sign, I feel an energy and excitement come over me.  It is a symbol of so many people’s hopes and dreams, and it is just so powerful. When you think about how much history has been made in Hollywood and what the sign truly represents, such as actors and actresses, artists and bands, producers in film, television, and music, and more, there’s no question as to why this landmark has become such a cultural icon."   


“Hollywood Sign” will be available on all streaming services starting Sept. 4 and will go for adds at Country radio on Sept. 24. Pre-save the new single,here. A music video for the song has been shot and will be released in the coming weeks.


Raised in Sacramento, Calif. by a single mother and his grandparents, high school was a formative time in Herrera’s life. It’s when he found the rundown, ‘69 Chevrolet Chevelle that would become his first car, spending endless hours pouring over the antique vehicle that was both a necessity and a cherished heirloom. It’s also when he began dipping his toes into music, writing songs, and playing guitar with his friends, calling the craft “a real passion.” Viewing music more as a hobby than a profession at the time, it wasn’t until his grandfather’s health began to deteriorate before his passing - a man he thought of as a father figure - that is when Herrera’s mindset about pursuing music professionally started to evolve.


But it wouldn’t be until adulthood that Herrera solidified his desire to be an artist. After attending a real estate and development class at California State University Sacramento, he soon had a growing interest in commercial real estate brokerage, currently working as Executive Vice President at Colliers International. Along the way, music was the invisible element guiding him along, receiving consistent signs that it was part of his destiny. One such sign arose when Herrera met Bret Bair and Eric Rushing, previous owners of Sacramento music venue, Ace of Spades (now owned by LiveNation). Through commercial brokerage, the three businessmen have since teamed up to open multiple live music venues across the city with Bair and Rushing owning the businesses and booking the acts, and Herrera representing them on the real estate side. The positive reinforcement Herrera received after playing some of his songs for Eric, esteemed audio engineer Jeff Balding (who mixed and co-produced the music) and a couple of his own close friends, who also have a sharp ear for music, reassured that he has a gift worth sharing.


Herrera is currently in the studio finishing up his debut full-length release. For more information on Dave Herrera, visit www.daveherreralive.com

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