Jetpack Artist Ventures recording artist Zach Stone jump-starts 2018 with an exclusive world premiere of the music video, “Four Letter Word.” on Heartland-TV. The clip, which is the first in a sequence of video mini-series planned throughout the coming months, is scheduled to debut on the “Country Music Today” program Friday evening, March 23, 2018. (See schedule below for airtime and re-air dates.)
The music video comes from the track “Four Letter Word.” The single was released via all digital and streaming outlets (Amazon/iTunes/Spotify) earlier this month (March 9, 2018).
The original tune, written with Will Stone (no relation), is a memorable recollection of a "first love" and the gift of a locket never delivered. Reminiscent of the “Sticks and Stones” children’s nursery rhyme, the simplistic lyrics and video storyline embrace a similar sentiment. Zach puts an elementary spin on the classic heartbreak song; the lyric-driven track hangs on every word and is highlighted by a playful, tongue-in-cheek hook:
It’s different since you left There’s more hurt In little words, I guess When it comes to love Four letters is enough
"I had the idea of taking classic four-letter words–especially those words you don't like to hear when they're in a relationship (like ‘wait,’ ‘stop,’ ‘hurt,’ ‘don't’ and ‘stay’)–and using them to create a love song," said singer/songwriter Zach Stone. "I brought it to Will, who is one of my all-time favorite writers, and he really helped me to lock the pieces together to make for a fluent, meaningful and emotional storyline. The lyrics speak for themselves; my favorite line is 'there's nothing left between ‘I’ and ‘U’ except ‘Don’t’ and ‘Need’," added Stone.
Produced by Randy Shaffer (Vibe Nashville), the music video was shot at Nashville's Houston Station and Dragon Park (in Hillsboro Village, TN). The concept unveils the hold of a childhood crush and fast-forwards to the here-and-now and the hope of a romantic reunion.
Delivering contemporary music that appeals to those with a taste for the traditional as well as a generation that is drawn to the more flavorful, Zach Stone possesses a magnetic talent that captivates on stage, in studio and in front of the camera. The March 23 delivery date of “Four Letter Word” keeps the momentum Stone enjoyed with the 2017 music video, "One Last Night,” and his most recent video, "Like I Need You," which is currently gaining traction with his fans and country music enthusiasts across the globe.
AristoMedia will head up the video promotion campaign for the “Four Letter Word” video and future releases.